During the season, your school or league can choose one home football game and designate it as a cancer awareness game where players and coaching staff can wear school-provided special uniforms, wristbands, shoelaces, etc., and help raise funds in support of the American Cancer Society’s vision of making this cancer's last century. The game can also be named in honor or in memory of someone from the school or community who successfully fought cancer or was lost to cancer.

Game day fundraisers can include:

  • Pledge Donations – Have athletes, students, and other participants collect donations from their family and friends in support of the American Cancer Society or do a “pledge-a-thon” for the number of touchdowns, turnovers, field goals, etc., at the game.
  • Sponsorships – Ask local businesses to sponsor your event by making a donation directly to the American Cancer Society or by matching any funds raised by your team.
  • School Rivalry – Team up with a rival school to host a competition in the weeks leading up to the big game to see who can raise the most money. The winner can be announced at halftime of the game.
  • Halftime Activities – During halftime, invite fans to make a donation to the American Cancer Society and participate in a contest such as kicking a field goal or throwing the longest pass.
  • Silent or Live Auction – During the game, auction off homemade meals or desserts, a prime parking space, student artwork, or items donated from local businesses in the community.
  • Admission and Concession Sales – If there is a charge to watch the game, add $1-2 to the fee and/or donate a portion of concession sales to the American Cancer Society. Be sure to consult with your American Cancer Society staff partner to ensure compliance with any applicable regulations.

For additional game day fundraising ideas, download the Crucial Catch Toolkit.

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