Pantene Beautiful Lengths is a partnership between Pantene and the American Cancer Society, the largest nonprofit health organization committed to saving lives from every cancer and improving the quality of life for people facing the disease. The American Cancer Society distributes Pantene Beautiful Lengths wigs, at no cost to cancer patients, through an extensive network of wig banks. Since 2006, more than 800,000 ponytails have been donated to the program and more than 42,000 wigs have been created.
This year marks the beginning of the $8 or 8" Challenge, which asks participants to give $8 or cut and donate 8 inches of hair to help create even more real-hair wigs than ever before. Why is 8 the magic number? It's significant to Pantene Beautiful Lengths because it takes a minimum of 8 inches of hair to donate to the challenge and it takes at least 8 ponytails to create one wig.
The $8 or 8" Challenge provides everyone with an opportunity to engage and support the cause beyond donating hair.